Kimberly Reed

  • Content Marketing Writer and Producer
  • Denver, CO, USA
  • Sep 02, 2018
Full time Writer Project Manager Producer Copywriter Project Manager

Personal Summary

Award-winning Marketing and Communications professional, managing and creating on-air, digital and social media marketing content communications, that impact organizations and drive business growth through strategic brand awareness.

Work Experience

Founder, Executive Content Writer and Producer
Jul 2015 - Jul 2018 Kim Reed + Co

Developed creative content and marketing media strategies for clients, achieving subscriber, business and revenue goals.

  • Led project planning and creative development for L.A. agency’s clients: DISCOVERY; SCIENCE; VELOCITY; A&E’s LIFETIME; Z- LIVING; PIVOT – managed freelancers and vendors for content curation, production, quality and delivery of promotional projects

  • Executed innovative PSAs for ITVS & PBS’ digital content campaign, “American Graduate”

  • Created pitch decks, script content for Denver agency client: FREEFORM channel’s original series, “Beyond”

  • Wrote medical case study content for 3D simulation software - American Sentinel University/Healthcare Learning Innovations

  • Developed B2B, B2C marketing scripts for National CineMedia, Hunt Companies and various clients

Contract - Senior Writer and Proucer
Mar 2006 - Jul 2015 Discovery Communications
  1. Contracted to write and produce over 500 on-air, digital and social

    media promotions for: INVESTIGATION DISCOVERY; SCIENCE; MILITARY; ANIMAL PLANET; DISCOVERY TIMES and HD THEATER

  • Partnered with ad sales to create branded entertainment projects

  • Directed DISCOVERY’S editing, graphic and audio teams

  • Managed vendor relations with production partners for live

    shoots, voice-overs, edits and custom graphic asset deliveries

  • Exceeded projected Nielsen ratings for ID series, “Deadly

    Women”, securing ad sponsorship, increasing channel revenue

  • Created social media content for ID’s, “Super Sleuths” Facebook campaign, driving digital traffic and increasing audience ratings

  • Led key brand initiatives making ID, “America’s Fastest Growing Network” in 2008, adding 30 million new subscribers

Writer and Producer - Creative Marketing
Nov 1997 - Jun 2006 Starz Entertainment

Created short and long-form, marketing content for premium movie channels including STARZ, STARZ VIDEO ON DEMAND, STARZ CINEMA, STARZ KIDS & FAMILY, STARZ COMEDY, ENCORE, ENCORE WESTERNS, ENCORE LOVE and ENCORE MOVIE PLEX

  • Directed national and international live action film and HD shoots, in-studio and on-location including: image campaigns; celebrity red-carpet and junket interviews; host segments; vignettes; movie premieres; film festivals; award shows and behind the scenes

  • Led creative for STARZ and ENCORE’s: Academy Awards show; Leonard Maltin host segments; Telluride Film Festivals; Independent Spirit Awards and STARZ VIDEO ON DEMAND campaign: Ultimate Bond

    Associate Producer | 1999-2000

  • Launched two thematic movie channels: STARZ Cinema and STARZ Kids & Family

  • Directed film festival campaign content for STARZ Kids & Family – Chicago Children’s Film Festival - 2000

    Production Assistant | 1997-1999

  • Wrote and produced B2B and B2C on-air and cross promotional campaigns for affiliate marketing projects

  • Assisted in creating radio and print marketing efforts for affiliate projects

Education

Journalism
Jan 1992 - Aug 1997 Metropolitan State University of Denver

Workamajig Experience

No