Senior Marketing Analyst

$75,000 - $100,000 yearly
  • BFG Marketing
  • Atlanta, GA, USA
  • Jan 09, 2019
Full time Researcher Content Strategist Analytics/SEO

Job Description

Position Summary:

At BFG, we leverage data for deeper understanding of the consumer and the market, then we translate these marketing insights into applied knowledge that makes our work smarter, more creative and impactful. BFG's marketing science approach accomplishes this through a blend of scientific method and creative thinking.

The Senior Marketing Analyst is responsible for understanding and advancing BFG’s knowledge of the market and the consumer to inform strategic marketing decisions. The Analyst is a key contributor to all research efforts and plays a critical role in the discovery and understanding of category, brand, consumer and cultural trends. The Analyst is the agency's resident expert in multiple subscription-based toolsets providing data-driven insights and perspectives. This position reports to the Director of Strategy and works directly with members of Strategy + Insights Department and other agency teams.

 

Essential Job Duties and Skills:

  • Recommend, analyze and use appropriate data sources to inform key marketing decisions:
  • Adhere to a process-driven approach that utilizes market and consumer data to answer business questions, provide key marketing insights and craft data-substantiated consumer stories.
  • Partner with marketing stakeholders to understand business objectives, structure key questions, and define metrics and report structure that support business needs.
  • Assist clients and departments with strategic thought leadership, know what data we need and what data is possible to acquire, keep abreast of and recommend leading data methods and tools, quickly synthesize and identify gaps in collection and/or integrity of data.  
  • Analyze consumer data to identify high-priority targets to develop consumer segmentation, consumer profiles and consumer-focused brand positioning.
  • Create dashboards, reports, and presentations that clearly synthesize learnings and communicate opportunities for clients.
  • Articulate findings to internal stakeholders using strong written, verbal presentation and communication skills.
  • Inspire agency teams with data-driven ideas from social listening, site analytics, syndicated research, cultural trends, subscription tools, etc.
  • Execute large and small primary research initiatives incorporating quantitative and qualitative methodologies:
  • Manage quantitative research projects: candidate is proficient at quantitative research, survey design, questionnaire development, participant recruitment, and research deployment, including online survey tools such as Qualtrics (or equivalent) and analysis.  
  • Participate in the development and delivery of briefs and strategy presentations from primary research initiatives.
  • Collaborate with outside research teams and suppliers to assist in quantitative and qualitative research development and execution.
  • Research, create, and maintain consumer, brand and market trends using available data resources.
  • Act as consumer expert for client industries, track competitive and marketplace activities, conduct competitive reviews, identify and communicate implications for the client and other client stakeholder teams.
  • Stay current and connected to cultural and marketing trends.
  • Create and maintain library of case studies, insights, trends and best practices.

Other Job Requirements:

  •  Bachelor's degree in Marketing/Advertising, Statistics, Analytics, or a related field. Master's degree is a plus, especially an MMR degree.
  • Minimum 6 years of experience working in planning or research capacity at a branding, advertising, communications, research or media planning agency.
  • Proven analytic experience with media analysis tools such as MRI, QUID, Netbase, CubeYou, Crimson Hexagon or equivalents.
  • Data visualization experience with tools like Google Data Studio and Tableau a plus.
  • Advanced proficiency in Microsoft Office Suite. Excel and PowerPoint ninja; able to prepare and present high-quality reports and presentations using PowerPoint.
  • Adaptability in fast-paced and pressured environments while remaining proactive, resourceful and efficient.
  • Proficiency with statistical analysis and statistical software a plus (SPSS, SAS, R, Python or equivalents).
  • Capable presenter, comfortable in front of senior leadership.
  • Comfortable “flexing” based on shifting business priorities.
  • Excellent time and calendar management skills.
  • Ability to follow all standard agency policies and procedures.
  • Collaborative spirit and desire to make things right rather than just seek to be right.
  • Maintain strong working relationships with internal teams.
  • Overnight travel may be required.

Workamajig Experience Preferred

No