Digital Media Manager

$45,000 - $70,000 yearly
  • Dixon Schwabl
  • Rochester, NY, USA
  • Aug 03, 2018
Full time Analytics/SEO Project Manager Media

Job Description

Summary

 

The Digital Media Manager is responsible for the strategy and execution of biddable media efforts across channels and clients. This role focuses on the concepts, trends and possibilities of existing and emerging biddable media channels, ensuring that Dixon Schwabl is on the cutting edge of digital media trends in order to deliver superior results for our clients. The Digital Media Manager 0directs the efforts of digital media specialists and coordinators.

 

Responsibilities

 

  • Serves as media lead for clients where assigned
  • Creates biddable media strategy for all clients, including:
    • Programmatic
    • Online video
    • Search
    • Paid social
  • Creates and ensures execution of optimization plan for all biddable media channels
  • Leads measurement planning and reporting for digital media clients
  • Presents plans and strategies to clients
  • Participates in new business presentations
  • Stays on top of trends across digital media
  • Serves as internal expert for all biddable media
  • Creates content for DS blog

 

Skills & Experience

 

  • Extensive hands-on experience with:
    • Paid search
    • Programmatic
    • Online Video
    • Paid Social
  • High level of technical acumen
  • Passion for digital media and marketing
  • Experience with the following platforms:
    • Google Ads
    • Bing Ads
    • Ad Serving platforms
    • Demand-Side Platforms

Workamajig Experience Preferred

No