Paid Search & Analytics Director

$50,000 - $60,000 yearly
  • re:group
  • Ann Arbor, MI, USA
  • Sep 04, 2018
Full time Analytics/SEO

Job Description

 

 

JOB TITLE:

Paid Search and Analytics Manager

REPORTS TO:

Media Director

DIRECT REPORTS:

No

DEPARTMENT:

Media

FLSA:

Exempt

Purpose:

  • Develops, manages and optimizes paid search marketing campaigns, primarily through Google AdWords. Responsible for establishing test paradigms, improving performance and reporting on PPC past performance and trends. Provides additional insights on the customer experience through Google Analytics analysis and reporting.

Duties and Accountabilities:

  • PPC strategy, planning and buying, and optimizing
  • Provide actionable insights from Analytics data
  • Meet all communicated deadlines and remain within project budget
  • Stay up-to-date on digital trends, particularly related to PPC and on-site user experience
  • Maintain healthy vendor and client relationships

Tasks:

  • Develop and manage paid search campaigns supporting client objectives, including but not limited to, strategy, bid management, account architecture, day-to-day monitoring
  • Collaborate with media and other teams to develop and/or enhance digital strategy
  • Develop KPIs for all search programs
  • Perform ongoing keyword evaluation for discovery, expansion and/or optimization
  • Execute tests, collect and analyze data, identify trends and insights to maximize ROI
  • Compile and evaluate Google analytics data for meaningful insights and actionable strategies
  • Complete client reporting related to paid search campaigns or site analytics
  • Point person for creation and management of digital dashboards
  • Participate in writing presentations as needed
  • Educate internal team members about new trends or opportunities related to paid search or analytics
  • Audit existing paid search programs for both clients and their competitors
  • Invoice management, approval and routing for paid search campaigns

Performance Metrics:

  • Quality: Accurately execute campaigns to meet client goals and objectives
  • Initiative: Present (or coordinate channel expert to present) information on latest best practices, processes or tools at four All Staff meetings per year
  • Helpfulness: Work collaboratively with media team and the whole organization

Education:

  • Bachelor’s degree in communication, engineering, marketing or related field
  • Google AdWords certified
  • Google Analytics certified

Experience:

  • 3+ years hands-on PPC campaign management

Skills:

  • Able to work under pressure and meet deadlines
  • Strong communication and presentation skills
  • Ability to translate data into valuable information
  • Ability to prioritize importance of information
  • Familiarity with A/B and multivariate experiments
  • Strong analytical skills and experience generating PPC reporting
  • Understanding impact of search activities on overall campaign performance
  • MS Office proficiency in Excel and Word
  • Proficiency in PowerPoint or Keynote a plus

Disclaimer:

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain, or be interpreted as, a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

Workamajig Experience Preferred

No