Dixon Schwabl

Since 1987, Dixon Schwabl has consistently changed the way people think about communications, starting from within. The agency’s close-knit, lively culture keeps the team balanced, focused and fulfilled. This mix has placed Dixon Schwabl among the Top 25 “Best Small Companies to Work For in America,” ranked by the Society for Human Resource Management and the consulting firm Great Place to Work Institute, for 12 consecutive years! In 2016, Dixon Schwabl was ranked the No. 1 Marketing Firm to Work for in America by Great Place to Work and Fortune magazine. The agency has provided inspired and integrated strategic marketing solutions for 30 years—and counting!

We pride ourselves on hiring team members who share our values and can take on the freedom and responsibility to get the job done. We have more than 120 incredibly talented, energetic, passionate people who we feel so privileged to work with every day.

$45,000 - $70,000 yearly
Dixon Schwabl Rochester, NY, USA
Aug 03, 2018
Full time
Summary   The Digital Media Manager is responsible for the strategy and execution of biddable media efforts across channels and clients. This role focuses on the concepts, trends and possibilities of existing and emerging biddable media channels, ensuring that Dixon Schwabl is on the cutting edge of digital media trends in order to deliver superior results for our clients. The Digital Media Manager 0directs the efforts of digital media specialists and coordinators.   Responsibilities   Serves as media lead for clients where assigned Creates biddable media strategy for all clients, including: Programmatic Online video Search Paid social Creates and ensures execution of optimization plan for all biddable media channels Leads measurement planning and reporting for digital media clients Presents plans and strategies to clients Participates in new business presentations Stays on top of trends across digital media Serves as internal expert for all biddable media Creates content for DS blog   Skills & Experience   Extensive hands-on experience with: Paid search Programmatic Online Video Paid Social High level of technical acumen Passion for digital media and marketing Experience with the following platforms: Google Ads Bing Ads Ad Serving platforms Demand-Side Platforms