brown parker & demarinis advertising

BPD was founded in 2002 by Jason Brown, Ward Parker and Vince DeMarinis in a cramped 1,200 square feet office with three other employees. In 2005, we decided to concentrate on healthcare clients. That turned out to be a good move. Today, we operate out of a 10,000 square feet Florida headquarters with a satellite office in California and hospital clients from Alaska to the United Kingdom.

Along the way, we grew into a fully integrated tradigital marketing agency, received training in service excellence by Ritz-Carlton and others, engineered major brand launches and relaunches, and racked up Clios, Addys, Healthcare Marketing Awards and much more. We continue to grow because our purpose—to inspire greatness—drives us to help our clients reach more and more people and bring them better health.

$1 yearly
brown parker & demarinis advertising Boca Raton, FL, USA
Dec 27, 2018
Full time
Brown, Parker & DeMarinis is seeking an experienced Media Planner/Buyer for our rapidly growing South Florida office. This is a permanent, full-time position with benefits based in Boca Raton. We differ from many agencies in that we integrate our media planning with our brand strategy and creative process. Our media planners work alongside strategic planners and creatives to create campaigns that seamlessly combine channels, formats, and engagements. Client success is our ultimate metric, and what drives our mindset, skillset, and company culture. Responsibilities ·     Act as the primary media expert for clients, planning, buying, optimization and reporting. ·     Execute, manage, and optimize media campaigns with a focus on campaign/project KPIs and goals. ·     Develop and manage paid search and display programs. ·     Forecast projected campaign results, reach and frequency of potential media vehicles. ·     Responsible for all media plans including pitch, planning, presentation and campaign reporting directly with clients. ·     Manage media agreements and contracts with outside media vendors. ·     Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded. ·     Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary. ·     Research and record trends, innovations, and changes that affect media buying. ·     Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable. ·     Implement test initiatives such as landing page/email marketing, A/B testing, multivariate testing, offer testing, as needed Requirements: ·     Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred. If you have an MBA, that’s an added bonus. ·     Strong written and verbal communication skills. ·     BA/BS or equivalent experience required. ·     2+ years’ media-related/agency experience. ·     Experience buying through Strata. ·     You build great relationships with clients, vendors, and reps. ·     Strong negotiation skills and successful track record in the media buying space. ·     Establish trust and credibility with clients and vendors. ·     Ability to deliver client-facing presentations.