Analytics/SEO jobs | Workamajobs

$45,000 - $60,000 yearly

Dixon Schwabl Rochester, NY, USA

The Digital Project Manager oversees all tactical aspects of assigned projects and ensures that goals are achieved, and outstanding account service is maintained over the lifetime of the project. He/she makes sure that jobs move effectively and efficiently through agency from inception to completion, including final delivery to the client. The project manager also works closely with AEs and agency leadership to improve higher-level processes such as account and project briefs, schedule planning, and customer journey considerations. The ideal person for this role is a change agent that loves technology, enjoys complexity, and is driven by the desire to improve processes and outcomes. He/she is a champion of continuous improvement, intrinsically self-motivated to learn new skills and techniques, and excited to share knowledge gained with colleagues and agency leadership. Key Responsibilities: Manage a variety of website projects simultaneously. Develop tools, processes and protocols to manage complex projects with ongoing and evolving deliverables — timelines, milestones, budgets, scheduling, project queue, and management of hundreds of time-sensitive details and tasks. Educate and inform other team members, project managers and account executives. Assist the Director of Marketing Technologies and Systems in developing new processes to improve/streamline workflow such as participation in special task forces, working to improve Workamajig templates to enable better time tracking, researching and adopting new tools to improve project management and quality control, etc. Assume responsibility for client relationships during the course of assigned projects. Align work on assigned projects with other account-related marketing efforts and activities. Set up and track projects in Workamajig (or other project management software) and manage billing for assigned projects. Document project history, decisions and status as needed. Create project schedules and timelines and post change orders as needed. Track and report on project budgets and timelines. Provide regular, timely and detailed project status updates to clients and project team. Recognize scale and scope creep and make adjustments as needed to activities, budgets, etc. to account for the changes. Work with traffic coordinators to make sure that project scheduling and staffing choices are appropriate for each project. Report regularly on project budget status to internal team and clients as needed and as appropriate. Assist as needed in the development of proposals and technical specification documents for customer engagements. Share knowledge of projects and examples of work with the AE team in weekly meetings. Actively participate in Digital team status meetings, discovery presentations, and other team and project meetings — make the most of opportunities to share and learn. Be proactive – continually research and bring forth ideas to improve outcomes. Be a change agent - help lead the agency toward the adoption of more agile processes. Build project management skills and experience managing multiple projects simultaneously, including creating and managing project plans and documenting project requirements. Solid understanding of project management methodology including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocations and run team meetings. Self-motivated—completes coursework, classes and certification programs as part of career growth (SEO, data analytics, user experience). Always looking for new ways to improve skills and processes. Actively share new skills and discoveries with the team members. Knowledge and experience with agile methodology. Requirements BA or BS degree in marketing, business, new media or related field. 5-7 years of work experience. 3-5 years of digital project management experience. Expertise with Microsoft Office Suite. Experience with CMS, Google Analytics and SEO. Experience with digital campaign tactics including banner ads, search ads, landing pages, and form submissions.

Sep 05, 2018

Full time

The Digital Project Manager oversees all tactical aspects of assigned projects and ensures that goals are achieved, and outstanding account service is maintained over the lifetime of the project. He/she makes sure that jobs move effectively and efficiently through agency from inception to completion, including final delivery to the client. The project manager also works closely with AEs and agency leadership to improve higher-level processes such as account and project briefs, schedule planning, and customer journey considerations. The ideal person for this role is a change agent that loves technology, enjoys complexity, and is driven by the desire to improve processes and outcomes. He/she is a champion of continuous improvement, intrinsically self-motivated to learn new skills and techniques, and excited to share knowledge gained with colleagues and agency leadership. Key Responsibilities: Manage a variety of website projects simultaneously. Develop tools, processes and protocols to manage complex projects with ongoing and evolving deliverables — timelines, milestones, budgets, scheduling, project queue, and management of hundreds of time-sensitive details and tasks. Educate and inform other team members, project managers and account executives. Assist the Director of Marketing Technologies and Systems in developing new processes to improve/streamline workflow such as participation in special task forces, working to improve Workamajig templates to enable better time tracking, researching and adopting new tools to improve project management and quality control, etc. Assume responsibility for client relationships during the course of assigned projects. Align work on assigned projects with other account-related marketing efforts and activities. Set up and track projects in Workamajig (or other project management software) and manage billing for assigned projects. Document project history, decisions and status as needed. Create project schedules and timelines and post change orders as needed. Track and report on project budgets and timelines. Provide regular, timely and detailed project status updates to clients and project team. Recognize scale and scope creep and make adjustments as needed to activities, budgets, etc. to account for the changes. Work with traffic coordinators to make sure that project scheduling and staffing choices are appropriate for each project. Report regularly on project budget status to internal team and clients as needed and as appropriate. Assist as needed in the development of proposals and technical specification documents for customer engagements. Share knowledge of projects and examples of work with the AE team in weekly meetings. Actively participate in Digital team status meetings, discovery presentations, and other team and project meetings — make the most of opportunities to share and learn. Be proactive – continually research and bring forth ideas to improve outcomes. Be a change agent - help lead the agency toward the adoption of more agile processes. Build project management skills and experience managing multiple projects simultaneously, including creating and managing project plans and documenting project requirements. Solid understanding of project management methodology including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocations and run team meetings. Self-motivated—completes coursework, classes and certification programs as part of career growth (SEO, data analytics, user experience). Always looking for new ways to improve skills and processes. Actively share new skills and discoveries with the team members. Knowledge and experience with agile methodology. Requirements BA or BS degree in marketing, business, new media or related field. 5-7 years of work experience. 3-5 years of digital project management experience. Expertise with Microsoft Office Suite. Experience with CMS, Google Analytics and SEO. Experience with digital campaign tactics including banner ads, search ads, landing pages, and form submissions.

Paid Search & Analytics Director

$50,000 - $60,000 yearly

re:group Ann Arbor, MI, USA

JOB TITLE: Paid Search and Analytics Manager REPORTS TO: Media Director DIRECT REPORTS: No DEPARTMENT: Media FLSA: Exempt Purpose: Develops, manages and optimizes paid search marketing campaigns, primarily through Google AdWords. Responsible for establishing test paradigms, improving performance and reporting on PPC past performance and trends. Provides additional insights on the customer experience through Google Analytics analysis and reporting. Duties and Accountabilities: PPC strategy, planning and buying, and optimizing Provide actionable insights from Analytics data Meet all communicated deadlines and remain within project budget Stay up-to-date on digital trends, particularly related to PPC and on-site user experience Maintain healthy vendor and client relationships Tasks: Develop and manage paid search campaigns supporting client objectives, including but not limited to, strategy, bid management, account architecture, day-to-day monitoring Collaborate with media and other teams to develop and/or enhance digital strategy Develop KPIs for all search programs Perform ongoing keyword evaluation for discovery, expansion and/or optimization Execute tests, collect and analyze data, identify trends and insights to maximize ROI Compile and evaluate Google analytics data for meaningful insights and actionable strategies Complete client reporting related to paid search campaigns or site analytics Point person for creation and management of digital dashboards Participate in writing presentations as needed Educate internal team members about new trends or opportunities related to paid search or analytics Audit existing paid search programs for both clients and their competitors Invoice management, approval and routing for paid search campaigns Performance Metrics: Quality: Accurately execute campaigns to meet client goals and objectives Initiative: Present (or coordinate channel expert to present) information on latest best practices, processes or tools at four All Staff meetings per year Helpfulness: Work collaboratively with media team and the whole organization Education: Bachelor’s degree in communication, engineering, marketing or related field Google AdWords certified Google Analytics certified Experience: 3+ years hands-on PPC campaign management Skills: Able to work under pressure and meet deadlines Strong communication and presentation skills Ability to translate data into valuable information Ability to prioritize importance of information Familiarity with A/B and multivariate experiments Strong analytical skills and experience generating PPC reporting Understanding impact of search activities on overall campaign performance MS Office proficiency in Excel and Word Proficiency in PowerPoint or Keynote a plus Disclaimer: The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain, or be interpreted as, a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

Sep 04, 2018

Full time

JOB TITLE: Paid Search and Analytics Manager REPORTS TO: Media Director DIRECT REPORTS: No DEPARTMENT: Media FLSA: Exempt Purpose: Develops, manages and optimizes paid search marketing campaigns, primarily through Google AdWords. Responsible for establishing test paradigms, improving performance and reporting on PPC past performance and trends. Provides additional insights on the customer experience through Google Analytics analysis and reporting. Duties and Accountabilities: PPC strategy, planning and buying, and optimizing Provide actionable insights from Analytics data Meet all communicated deadlines and remain within project budget Stay up-to-date on digital trends, particularly related to PPC and on-site user experience Maintain healthy vendor and client relationships Tasks: Develop and manage paid search campaigns supporting client objectives, including but not limited to, strategy, bid management, account architecture, day-to-day monitoring Collaborate with media and other teams to develop and/or enhance digital strategy Develop KPIs for all search programs Perform ongoing keyword evaluation for discovery, expansion and/or optimization Execute tests, collect and analyze data, identify trends and insights to maximize ROI Compile and evaluate Google analytics data for meaningful insights and actionable strategies Complete client reporting related to paid search campaigns or site analytics Point person for creation and management of digital dashboards Participate in writing presentations as needed Educate internal team members about new trends or opportunities related to paid search or analytics Audit existing paid search programs for both clients and their competitors Invoice management, approval and routing for paid search campaigns Performance Metrics: Quality: Accurately execute campaigns to meet client goals and objectives Initiative: Present (or coordinate channel expert to present) information on latest best practices, processes or tools at four All Staff meetings per year Helpfulness: Work collaboratively with media team and the whole organization Education: Bachelor’s degree in communication, engineering, marketing or related field Google AdWords certified Google Analytics certified Experience: 3+ years hands-on PPC campaign management Skills: Able to work under pressure and meet deadlines Strong communication and presentation skills Ability to translate data into valuable information Ability to prioritize importance of information Familiarity with A/B and multivariate experiments Strong analytical skills and experience generating PPC reporting Understanding impact of search activities on overall campaign performance MS Office proficiency in Excel and Word Proficiency in PowerPoint or Keynote a plus Disclaimer: The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain, or be interpreted as, a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

Digital Media Manager

$45,000 - $70,000 yearly

Dixon Schwabl Rochester, NY, USA

Summary The Digital Media Manager is responsible for the strategy and execution of biddable media efforts across channels and clients. This role focuses on the concepts, trends and possibilities of existing and emerging biddable media channels, ensuring that Dixon Schwabl is on the cutting edge of digital media trends in order to deliver superior results for our clients. The Digital Media Manager 0directs the efforts of digital media specialists and coordinators. Responsibilities Serves as media lead for clients where assigned Creates biddable media strategy for all clients, including: Programmatic Online video Search Paid social Creates and ensures execution of optimization plan for all biddable media channels Leads measurement planning and reporting for digital media clients Presents plans and strategies to clients Participates in new business presentations Stays on top of trends across digital media Serves as internal expert for all biddable media Creates content for DS blog Skills & Experience Extensive hands-on experience with: Paid search Programmatic Online Video Paid Social High level of technical acumen Passion for digital media and marketing Experience with the following platforms: Google Ads Bing Ads Ad Serving platforms Demand-Side Platforms

Sep 04, 2018

Full time

Summary The Digital Media Manager is responsible for the strategy and execution of biddable media efforts across channels and clients. This role focuses on the concepts, trends and possibilities of existing and emerging biddable media channels, ensuring that Dixon Schwabl is on the cutting edge of digital media trends in order to deliver superior results for our clients. The Digital Media Manager 0directs the efforts of digital media specialists and coordinators. Responsibilities Serves as media lead for clients where assigned Creates biddable media strategy for all clients, including: Programmatic Online video Search Paid social Creates and ensures execution of optimization plan for all biddable media channels Leads measurement planning and reporting for digital media clients Presents plans and strategies to clients Participates in new business presentations Stays on top of trends across digital media Serves as internal expert for all biddable media Creates content for DS blog Skills & Experience Extensive hands-on experience with: Paid search Programmatic Online Video Paid Social High level of technical acumen Passion for digital media and marketing Experience with the following platforms: Google Ads Bing Ads Ad Serving platforms Demand-Side Platforms

3 Analytics/SEO jobs