$1 yearlyConnelly Partners Boston, MA, USA
Feb 22, 2018Full time
Search Marketing Manager The Search Marketing Manager (Paid Search and Social) is responsible for planning, implementing, optimizing and analyzing paid search and paid social marketing campaigns for multiple accounts in a variety of verticals. The ideal candidate will utilize analytical skills in reviewing campaign performance, develop the ability to find key performance insights to communicate opportunities to clients, and will be interested in keeping abreast of industry developments. Responsibilities include: Campaign Strategy Implementation: Planning Paid Search, YouTube, Google Display Network (GDN), Facebook/Instagram and/or other Paid Social campaigns, including but not limited to account setup, strategy development, account structure, creative development, audience development, and keyword list building Inputting campaign builds into Facebook Power Editor, and AdWords and Bing Editor engines Optimization of paid search campaigns through Kenshoo Actively researching clients’ brands and industries to gain a deep understanding of clients’ business goals to achieve results through Paid Search and Social Reviewing and analyzing competitive sites and verticals Developing Paid Search and Social plans leveraging input from your supervisor, media, social and brand teams to integrate cross-channel marketing efforts Campaign Management and Reporting: Executing, managing, and optimizing Paid Search and Social campaigns on a daily basis Managing daily campaign budgets and optimizations to copy, creative, landing pages, and keyword bids through channel platforms and Kenshoo Monitoring, tracking and evaluating campaign performance based on client KPIs and baselines Developing insight-rich weekly reporting for client accounts Presenting campaign findings and opportunities to clients Qualifications: Deep understanding of users’ search behavior and its effect on Paid Search strategies Demonstrated performance in prior roles with history of measurable improvement to Paid Search (proven social account performance a plus) Experience crafting and delivering client reporting and presentations Must be able to analyze data and draw critical insights to identify opportunities and make specific recommendations Professional skills in the digital area, including but not limited to search engine training, digital technology, and analytics Excellent project management skills Requirements: Experience in delivering initiatives on-time with ability to manage multiple campaigns in a fast-paced setting 3+ years of experience in Paid Search AdWords certification a plus Experience with Paid Search management platforms such as Kenshoo or Marin Experience with social media channels Advanced knowledge of Excel and PowerPoint preferred Bachelor’s degree required About Connelly Partners: Insightful, innovative work is our focus, and empathy is the lens we view it all through. See the world through our eyes, here at Connelly Partners. Connelly Partners is an independent, fully-integrated marketing agency providing strategic planning, creative and content, media planning and buying, digital, public relations, social, search, branded entertainment, integrated production and analytics. We utilize the power of empathy in crafting customized content that leverages creativity, science, intuition and innovation to create productive engagement between brand and audience. Connelly Partners has been long honored a top workplace, including most recently an acknowledgement as a BBJ 2017 Best Place to Work, an AdAge 2016 Best Place to Work, and the AdAge Small Agency Award winner for Best Culture (Gold). For more information on Connelly Partners, please visit www.connellypartners.com, follow us on Twitter and Instagram (@ConnellyAgency), or like us on Facebook (www.facebook.com/ConnellyPartners). Connelly Partners is unable to sponsor visas at this time. To protect the interests of all parties, Connelly Partners will not accept unsolicited resumes from any source other than directly from a candidate. Connelly Partners will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.