JOB TITLE: Paid Search and Analytics Manager REPORTS TO: Media Director DIRECT REPORTS: No DEPARTMENT: Media FLSA: Exempt Purpose: Develops, manages and optimizes paid search marketing campaigns, primarily through Google AdWords. Responsible for establishing test paradigms, improving performance and reporting on PPC past performance and trends. Provides additional insights on the customer experience through Google Analytics analysis and reporting. Duties and Accountabilities: PPC strategy, planning and buying, and optimizing Provide actionable insights from Analytics data Meet all communicated deadlines and remain within project budget Stay up-to-date on digital trends, particularly related to PPC and on-site user experience Maintain healthy vendor and client relationships Tasks: Develop and manage paid search campaigns supporting client objectives, including but not limited to, strategy, bid management, account architecture, day-to-day monitoring Collaborate with media and other teams to develop and/or enhance digital strategy Develop KPIs for all search programs Perform ongoing keyword evaluation for discovery, expansion and/or optimization Execute tests, collect and analyze data, identify trends and insights to maximize ROI Compile and evaluate Google analytics data for meaningful insights and actionable strategies Complete client reporting related to paid search campaigns or site analytics Point person for creation and management of digital dashboards Participate in writing presentations as needed Educate internal team members about new trends or opportunities related to paid search or analytics Audit existing paid search programs for both clients and their competitors Invoice management, approval and routing for paid search campaigns Performance Metrics: Quality: Accurately execute campaigns to meet client goals and objectives Initiative: Present (or coordinate channel expert to present) information on latest best practices, processes or tools at four All Staff meetings per year Helpfulness: Work collaboratively with media team and the whole organization Education: Bachelor’s degree in communication, engineering, marketing or related field Google AdWords certified Google Analytics certified Experience: 3+ years hands-on PPC campaign management Skills: Able to work under pressure and meet deadlines Strong communication and presentation skills Ability to translate data into valuable information Ability to prioritize importance of information Familiarity with A/B and multivariate experiments Strong analytical skills and experience generating PPC reporting Understanding impact of search activities on overall campaign performance MS Office proficiency in Excel and Word Proficiency in PowerPoint or Keynote a plus Disclaimer: The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain, or be interpreted as, a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

As a Lead Developer, you will be responsible for the production, modification and maintenance of websites and web application user interfaces for various clients. Focusing on client-side web technologies, you will work with a core team of individuals from various disciplines within the agency to understand the business requirements and produce content that is of high quality, on time, and within budget. Duties and Accountabilities: Creativity and effectiveness of work Quality of materials produced Timely completion of projects within budget Effective problem solving Tasks: Write, build and maintain code for web applications working with both back-end and front-end technologies Build responsive websites Create prototypes, build and style web pages Contribute to the overall strategy, design and development of web applications Create scalable and reusable code adhering to department standards Develop reusable standards and libraries in cooperation with other developers Adhere to project schedules and meet challenging deadlines Stay knowledgeable of the industry standards and trends Develop detailed specification documents Alert colleagues to emerging technologies or applications and the opportunities to integrate them internally and/or for our clients Participation in new business activities e.g. estimating level of complexity and providing timing needed to complete projects Diagnose problems at any level (Client, HTTP/Network, Server, Database, OS) Have an understanding of the differences between multiple delivery platforms, such as mobile vs desktop, and optimizing output to match the specific platform Performance Metrics: Effectiveness of deliverables e.g. work is meeting the needs of our clients Communicates effectively with internal team and clients Qualifications: 5+ years development experience at a creative agency a strong plus 2 + years supervisory experience